Held for the first time in Qatar and in the Middle East Region from 3-5 May 2022, the Balloon Parade was designed, produced and executed by E3 in a challenging time frame of 60 days from contract award to execution. E3 team worked tirelessly with Qatar Tourism and 7 government agencies to host the single largest gathering at any event in Qatar with over 760,000 attending the one-of-kind event at the 3KM long parade route on the Doha, Corniche. E3 mobilized more than 2,500 staff and crew for the 3-day event, with over 45 food vendors, 3 concerts, more than 200 roaming performers, and 3 days of fireworks, making it a memorable experience for everyone!