Events & Entertainment Enterprises (E3) organized the Football Fest 2024 Fan Zone Activation, a captivating and immersive experience designed for blue-collar workers and football enthusiasts in Qatar. It took place at the Cricket Stadium parking lot in Asian Town. This event aimed to unite fans, celebrate their love for football, and offer an unforgettable experience. E3 thoughtfully provided activation for a 14-day event (Every Weekend – Thursday, Friday, and Saturday). The central focus of this Fan Zone was to deliver maximum fan engagement and live streaming of AFC Football matches, ensuring an incredible experience for all attendees.