All Case Studies Live at InflataCity 2025

InflataCity 2025 — Qatar’s Ultimate Family Summer Escape

Qatar Calendar

Mega Events

2025

Explore Case Narrative ↓E3 ATELIER ENGINEERING

Qatar Calendar

Mega Events

2025

InflataCity 2025

THREE-ACT PROJECT STORY

From Ambition to Flawless Execution

Diagnostic & Scoping

NARRATIVE PROGRESSION

ACT 01 — THE OPERATIONAL CHALLENGE

The Challenge & Scope

Following the success of its first edition, InflataCity needed to return as a larger and more diverse indoor summer destination while maintaining a safe, comfortable and smoothly managed family experience. The challenge was to transform QNCC Halls 4–9 into a cohesive 30,000 sqm entertainment environment, operate it for 24 consecutive event days and coordinate more than 30 activities, live entertainment, ticketing, food outlets, retail, partners and visitor movement under one event identity.

ACT 02 — THE E3 TURNKEY SOLUTION

Engineering Execution

E3 delivered InflataCity 2025 as a fully integrated indoor entertainment destination at QNCC from 5–28 August 2025. More than 30 activities were organised across over 20 zones, including the 200-metre InflataMonster obstacle course, Bricks N Bounce, Giant Slide, Candy Maze, Bounce Kingdom, InflataFort, InflataCastle, InflataSplash, Battle Arena, Paintless Paintball, Bazooka Ball, football challenges, kids’ driving tracks, VR experiences, carnival games and arcade attractions. The experience was supported by 120+ hours of stage entertainment, 96 roaming performances, 22 food vendors and 200 event staff. E3 also delivered more than 3,000 sqm of event branding, visitor wayfinding, queue and crowd management, guest services, partner visibility and digital ticketing through BookingQube. A coordinated marketing campaign across social media, outdoor advertising, radio, influencers, SMS and WhatsApp supported national awareness. Qatar Calendar sponsored the event, QNCC hosted it and Ooredoo participated as telecom partner.

ACT 03 — MEASURABLE IMPACT & RESULTS

The Delivered Result

InflataCity 2025 welcomed 33,565 visitors during its 24-day run, with an audience comprising 48% Qataris and 52% non-Qataris. Feedback collected from 920 respondents produced an overall satisfaction score of 9.2 out of 10. Ninety-nine percent of respondents found the ticket-booking process easy, 98% were satisfied with the event staff, 98% wanted InflataCity to return the following year and 98% said they would recommend the experience to friends and family. The digital campaign generated more than 30 million impressions, 12.8 million in reach, 1.59 million clicks and 24 million video views. Effective operational and crowd-management measures also contributed to the event concluding with no reported casualties.

QUANTIFIED IMPACT

Key Project Metrics & Scale

33,565

Visitors

30,000+

sqm Event Footprint

Event Days

30+

Activities Across 20+ Zones

120+

Hours of Stage Entertainment

Roaming Performances

200

Event Staff

Food Vendors

30M+

Digital Impressions

12.8M+

Digital Reach

9.2/10

Overall Satisfaction Score

98%

Would Recommend the Experience

FROM PROJECT TO LIVE EXPERIENCE