01
ACT 01 — THE OPERATIONAL CHALLENGE
The Challenge & Scope

The challenge was to transform a prominent mall location into a permanent indoor family entertainment destination that could sustain repeat visits, serve different age groups and combine active play with birthdays, food, retail and prize-based entertainment. The new City Center Doha concept also needed to expand the inflatable experience while creating safer, age-appropriate environments for younger children and comfortable facilities for accompanying parents.




