01
ACT 01 — THE OPERATIONAL CHALLENGE
The Challenge & Scope

The challenge was to create a family fitness event that felt genuinely different from a conventional fun run and could grow across multiple editions and locations. E3 needed to combine a record-scale inflatable course with accessible challenges for different ages, live entertainment, food, carnival activities, ticketing, staffing and safe crowd movement while preserving the event’s energetic identity at Education City and 900 Park.




