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LEGO® Shows Qatar 2025

Qatar Calendar

Mega Events

2025

Explore Case Narrative ↓E3 ATELIER ENGINEERING

Qatar Calendar

Mega Events

2025

LEGO® Shows Qatar 2025

THREE-ACT PROJECT STORY

From Ambition to Flawless Execution

Diagnostic & Scoping

NARRATIVE PROGRESSION

ACT 01 — THE OPERATIONAL CHALLENGE

The Challenge & Scope

Following the success of the previous edition, LEGO® Shows Qatar needed to return with greater creative variety while maintaining a safe and intuitive experience across QNCC Halls 8 and 9. The challenge was to transform 10,000 sqm into 14 immersive zones and more than 30 LEGO® worlds, operate the event for 16 days and coordinate live entertainment, cinema, competitions, food, retail, ticketing, international crews, schools and visitor movement under one cohesive identity.

ACT 02 — THE E3 TURNKEY SOLUTION

Engineering Execution

E3 produced and operated LEGO® Shows Qatar 2025 from 7–22 June 2025. Fourteen themed zones included Racers Ridge, Duplo Town, Brick District, Bricksaurus, Lunar Landing, Disney, Ninjago, Friends, LEGO® City, Brick Reef Bay and a 950 sqm Bricks n’ Bounce inflatable zone. The programme incorporated 64 live shows, four daily movie screenings, carnival games, two stages, 16 food vendors with 300-seat dining, VIP services and multi-platform ticketing through BookingQube.

ACT 03 — MEASURABLE IMPACT & RESULTS

The Delivered Result

The event welcomed 17,321 visitors across 16 days. Feedback from 289 respondents showed that 99% found ticket booking easy, 98% were satisfied with staff, and 100% wanted the event to return and would recommend it to friends and family. E3’s digital campaign generated more than 28.3 million impressions, 310,375 clicks and 10.6 million video plays, while effective crowd management contributed to the event concluding with no reported casualties.

QUANTIFIED IMPACT