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Space Tribe – Place Vendôme and Doha Mall

E3 – Owned Concept

Kids Play Concepts

2025

Explore Case Narrative ↓E3 ATELIER ENGINEERING

E3 – Owned Concept

Kids Play Concepts

2025

THREE-ACT PROJECT STORY

From Ambition to Flawless Execution

Diagnostic & Scoping

NARRATIVE PROGRESSION

ACT 01 — THE OPERATIONAL CHALLENGE

The Challenge & Scope

The challenge was to turn a simple play format into a distinctive, large-scale sensory destination that could attract children, families and the young at heart across two premium mall locations. The concept needed a strong visual identity, safe high-capacity play, repeatable challenges and enough creative flexibility to remain engaging beyond a single visit while adapting successfully to Place Vendôme and Doha Mall.

ACT 02 — THE E3 TURNKEY SOLUTION

Engineering Execution

E3 developed Space Tribe as an immersive playground centred on Qatar’s largest ball-pit experience, containing more than 500,000 balls. Colour, scale, movement and interactive challenges transform the environment into a vivid world for sensory exploration, creative play and social participation. The modular concept was adapted for Place Vendôme and Doha Mall while preserving a consistent identity and professionally managed family experience.

ACT 03 — MEASURABLE IMPACT & RESULTS

The Delivered Result

Space Tribe expanded into a two-location E3 entertainment concept and created a recognisable attraction built around pure sensory delight, active movement and shared play. Its visually striking format encourages exploration, repeat engagement and highly shareable family moments, demonstrating how a focused play idea can be scaled into a memorable mall destination without losing its core identity.

QUANTIFIED IMPACT

Key Project Metrics & Scale

500,000+

Balls in the Immersive Playground

Mall Locations

Qatar’s Largest

Ball-Pit Experience

All Ages

Family and Social Play

EDITORIAL VISUAL JOURNEY

Field Production & Visual Gallery

Space Tribe

500,000

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