Loading Qatar's Premier Live Activations
Loading Qatar's Premier Live Activations
Aligning people, projects and commercial priorities to keep E3’s experiences moving forward.

Mohammad Ali Awada is the General Manager of Events & Entertainment Enterprises. He oversees day-to-day business operations, project coordination, venue performance and the management of E3’s active entertainment destinations. His responsibilities include commercial oversight, partner and stakeholder coordination, external collaborations and final management review across major projects and proposals. Drawing on his earlier business-growth responsibilities, Mohammad connects operational delivery with partnership development and commercial objectives, helping teams maintain quality, accountability and organizational alignment.